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Online dating is no longer seen as a last resort for the desperate and lonely to find their soulmates.In this digital age, online dating is now the new norm.More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend.
That is why many online dating websites use security seals to convey trust to their users, reassuring them that they can spend less time worrying about security concerns and more time focused on finding love.
Launched in April 1995, is now in 24 countries and hosts websites in 15 languages.
Since acquiring Match.com, IAC has bolstered the personals business with several acquisitions, including Ok Cupid in February 2011, expanding the Match unit's sales to 3 million in (2012) from 6 million in 2008.
In fact, one company in the dating space saw a double-digit conversion growth after implementing the Mc Afee SECURE service.
Take a look at how these dating websites are using the Mc Afee SECURE trustmark to build trust and increase conversions.