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And so, you need to know your audience, know what is interesting to them, what would really get them going “Oh, my gosh… The next thing to do is to go and create your presentation.
I think this is going to be a really valuable webinar.” And then you come up with a really good headline for it. So, this is typically going to involve some slides or Power Point, Keynotes, something like that.
We actually began a series of episodes about webinars last time and today we are going to continue on that topic.
And the topic that we are going to talk about today is the LIVE Webinar versus the PRE-RECORDED or aka Evergreen Webinar.
Next, I discuss the pre-recorded – or evergreen – webinar.
Typically, after you have done a live webinar a number of times, you’ll begin to think about automating it. What are some of the specifics that go into a pre-recorded webinar?
You just have to know your audience and know what would be a hot button for them.
What would get them really interested, and think about it from the perspective of a headline; like, everything that will go into writing a good blog post headline that is going to draw them in, that will entice them to click; all that psychology that goes into really killer headlines all needs to go in to the title of your webinar, as well. I mean, we are talking about content here, it is just delivering in a different format.
So, let’s talk about the Live Webinar first, because this is definitely the one that most people think of.
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And in fact, a lot of people, when they are new to a webinar, it can be a little daunting to think about the idea of doing one because there are so many moving parts and so much involved.
Here’s the basic process that goes into doing a Live Webinar.