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Set to “The Night We Met” by Lord Huron, which Budweiser vp of marketing Ricardo Marques said is one of Earnhardt’s favorite songs, the spot runs through a series of the Nascar driver’s career highlights, from his debut to his most famous victories, interspersed with the vehicle making a last lap around Daytona, seemingly without a driver.The ad doesn’t skip over Earnhardt’s father Dale Sr.’s tragic death at Daytona on Feb.Earnhardt was voted as NASCAR’s most popular driver in 2017 for the 15th straight year.Earnhardt, son of the late racing legend Dale Earnhardt, has survived a fiery crash in the past.This Bud’s for you, Junior.”“Budweiser will always have a special place in my heart. that the Bud car became synonymous with Nascar,” Marques told Adweek.They took a chance on me early on, sponsored my first Cup ride, and paved the way to many great opportunities I wouldn’t have had otherwise,” Earnhardt said in a statement. “We’re raising a cold Bud for a driver who transcended his sport, inspired millions and whose wins on the track are only surpassed by his character off it.”A 30-second version of the ad will make its broadcast debut this Sunday, Nov.Earnhardt was scheduled to race one of the cars on August 31 in Darlington, South Carolina. The Cessna Citation rolled off the end of a runway and caught fire after landing, according to the Federal Aviation Administration, which reported receiving no reports of injuries.National Transportation Safety Board investigators arrived Friday morning at the crash scene. Two pilots and three passengers were aboard, the FAA said. The airplane fuselage was wrapped with a portion on the fence when it came to a stop.
The extended online version of the spot opens on a covered sheet flowing off Earnhardt’s Budweiser-branded car.with a sendoff to the Nascar legend ahead of his impending retirement, in the form of a poignant three-minute tribute video created by Vayner Media.Earnhardt, 43, who announced his retirement at the end of the 2017 season back in April, has a relationship with Budweiser dating back to 1999, when he first drove a car with a Bud paint job around a Nascar Cup Series track.Earnhardt, 44, was due to help NBC Sports Network cover this weekend’s events at Bristol Motor Speedway, about 15 miles from the airport.“We’re incredibly grateful that Dale, his wife Amy, daughter Isla, and the two pilots are safe following today’s accident,” NBC Sports said on Twitter.