Match.com, now the biggest dating site in the world, hosts more than 2 million paid subscribers.
In recent years, mobile apps such as Tinder and Bumble have simplified the art of the online dating profile, mining users’ Facebook and Instagram profiles for selfies and personal tidbits in place of the heartfelt essays more common on older dating websites such as Match.
"The paywall is a big advantage for people wanting to find love," Smith says.
Blue's emphasis on exclusivity strikes common ground with other dating apps such as Raya and Tinder Select, two gated dating communities reserved for celebrities and select power users.
Loveflutter bills itself as the wordy, meaningful alternative to Tinder’s addictive, hot-or-not, smartphone touchscreen mashing. Over the next five days, we’re going to take a look at what we lose when we get lost in the chase for efficiency.We’ll explore the ways it’s changing the games we love to watch.Smith says the celebrity angle on Blue is a cheeky bit of self-scandalization on his company’s part.The real reason for his company’s turn to Twitter is two-fold: Twitter’s verification protocols function as quality control for Blue, and Loveflutter’s research partners have found that tweets reveal useful details about users’ personalities and interests. The proliferation of online matchmaking services and the subsequent normalization of online dating make it easier than ever for strangers to find one another via the internet.