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In New York, Kerr had a multitude of runway appearances and then signed with NEXT Model Management in early 2004. B., Heatherette, Betsey Johnson, Trelise Cooper, Jets, John Richmond, Blumarine Swimwear, Neiman Marcus, Seafolly Swimwear, Anna Molinari, Rock and Republic, Roberto Cavalli, and Ober Jeans.
From there, she was booked for runway and print campaigns for labels, including Alex Perry, Baby Phat, Lisa Ho, Voodoo Dolls, Levi's, Bettina Liano, Nicola Finetti, L. In early 2006, Kerr appeared on the TV show Project Runway, modelling clothes for contestant Daniel Vosovic's final collection.
Previously better known for her Victoria's Secret status rather than her high fashion work, Balenciaga is credited for launching her high fashion modelling career when casting directors Ashley Brokaw and Nicolas Ghesquière chose her to walk exclusively for the brand's spring 2010 runway show.
Kerr was featured on the June cover of Numéro Tokyo, shot by Nino Muñoz.
Kerr rose to prominence in 2007 as one of the Victoria's Secret Angels.
Kerr was the first Australian Victoria's Secret model and also represented the Australian department store chain David Jones.
Upon Kerr's win, local media expressed "concerned outrage" at her young age.
The controversy raised concerns about the glorification of young girls within the fashion, beauty, and entertainment industries..
This increased her profile in the Australian and Asian markets, after which Kerr relocated to New York where she became co-owner of the Bowery Ballroom.She signed a contract with cosmetics firm Maybelline New York.Along with several other Victoria's Secret and Next agency models, Kerr was also featured in a music video for the single "Number One" by artists Kanye West and Pharrell.joining models Alessandra Ambrosio, Karolína Kurková, Adriana Lima, Selita Ebanks, Izabel Goulart, and Heidi Klum.Before becoming an Angel in 2007, Kerr was already picked to become the successor of Alessandra Ambrosio as the face of PINK in 2006.