Online dating research studies
The Mutual Match search had been used by most users but only a few used it with any frequency citing that they felt their personal matching techniques were more effective.Few people understood the Reverse match which reflected its low usage level.Given this lack of transparency, many users felt the site would be improved if they could also define their own searches.Profile Assessment Initially, we were quite surprised to observe that men and women assess the information in match profiles almost identically regardless of the site they are on.Locating Matchese Harmony and each provide very different ways of identifying matches with providing a much larger number of options.For the most part users said they found the basic search useful but many showed us that they often add several “deal-breaker” criteria (such as age, wants kids, etc.) to the advanced search in the “more search options” interface.The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users.Statement of Limitations This report summarizes conversations held with a total of 16 people (8 e Harmony and 8 users).
Despite these shortcomings people use the tools mainly because the traditional approaches – bars, clubs, family, friends, via work, etc. e Harmony was preferred by people who would prefer a high degree of handholding – it’s suited to beginners and people with lower self confidence in initiating communication.
The observations in this report reflect the views of these users which, while accurate for this population, may not be representative of the overall population. With Valentine’s day approaching we wanted to see what users thought of two of the most popular and heavily promoted online dating services: and e Harmony.
To protect the privacy of the users whose profiles have been used in this report, we substituted the main pictures with those from a photo library in most cases, and in other cases we blurred the pictures. Ultimately we were interested in answering the following questions: How effective are computers at helping users find love? How do users assess the relationship potential of their matches? We recruited 16 users in four groups: 4 men and 4 women who use each site.
This study evaluated two top online dating sites for usability - e Harmony and
Users shared their experiences and perceptions of the two sites in interviews and eye-tracking research was conducted.