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First, e Harmony has excluded gays and lesbians and been sued for doing so.They eventually settled out of court and agreed to provide gays and lesbians with a separate service for matching.Digital technology, especially smart devices, have transformed many aspects of our society, including how people meet each other and establish relationships – romantic or otherwise.Attitudes towards dating apps and services have grown progressively more positive in recent years.Originally, e Harmony was based on strong Christian principles, using the number of marriages produced from the site as a marketing tactic.However, competition and a more mature market have led the company to expand in order to survive and still hold a competitive advantage.Neil Clark Warren came to believe that there was a better way to find love than by simply leaving it up to chance. Warren set out to test this theory and identify the characteristics between spouses that were consistently associated with the most successful relationships.After three years of research, Warren's team developed the Compatibility Matching System.
It improves the chances of a user actually liking the person they’re going to meet on a date (because they can search for people that meet certain criteria), and, if you believe the online dating services themselves, an increasing number of people are also now finding lasting and meaningful relationships online.This system allows matchmaking between compatible persons with whom they are likely to enjoy a long-term relationship.Based on this model, e Harmony was launched in 2000 and since then, millions of people have used e Harmony's Compatibility Matching System to find compatible long-tem relationships, many of them leading to marriages.To understand the topic better and to help users protect themselves when they are dating online, Kaspersky Lab has undertaken a study into people’s online dating habits. An online survey conducted by research firm B2B International and Kaspersky Lab in August 2017 assessed the attitudes of 21,081 users aged over 16 years old from 32 countries.This report outlines the responses of 6,458 online dating users from 30 of the countries surveyed (answers from respondents in China and the UAE have been excluded) regarding their online activity, including the types of devices they use, the kind of information they share, and any concerns they might have about online dating apps and services.