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Care should be taken to control demand and supply, and it is better to limit the offer in some way in view of huge financial implications of The gift is usually attached to the product, as with a toothbrush attached to a carton of toothpaste; Toys (carefully packed separately) may be inserted in packets of baby food.Picture cards encourage repeat buying in order to retain them.

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Coupons, with a stated value is kept inside the packet.Marketers employ a remarkable variety of sales promotion tools in marketing.A visit to your nearby supermarket will reveal numerous sales promotion schemes of various products, simultaneously vying for our attention.Again, these have to be collected in order to qualify for gifts, and so require repeat purchasing. These can be redeemed at the retail shops as a price reduction.They may be printed in press advertisements, delivered door-to-door, or printed on packs as money off for the next purchase.

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